As the Wizard says in The Wizard of Oz: “Pay no attention to the man behind the curtain!”

Well, let’s do! In anticipation of the release of our new book later this month, we wanted to give you a little peek behind our curtain—what happens at a photo shoot. Ever wanted to know how we capture all those photos? Here’s a little glimpse…

It starts ages in advance. Coordinating calendars of the photo crew and our patient and wonderful clients. And then crossing our fingers that the weather is perfect.

Our crew consists of principal photographer, Simon Upton (who flies in from the UK to shoot for us), the marvelous Isabel Parra of New York, and yours truly as producer, stylist and gopher extraordinaire. It can take planes, trains and automobiles to get us to locations. We have found ourselves wading through water carrying equipment over our heads (even towing a boat), climbing countless ladders (even a few car roofs), coaxing all manner of creatures (including a pasture of water buffalo), dodging thunderstorms and hacking through fields of waist-high grasses—all to conjure the correct setting to capture our work in its best light.

In addition to Simon, we are grateful to our other contributing photographers for our new book: Roger Davies, William Abranowicz and Peter Vitale.

The book release date is March 21, 2023. We hope you have preordered your copy. If not, no worries, you can place your order here.

Please enjoy these few photos and this short funny video.

Faithfully,
Richard Norris

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